Brands and Plans
Behind every strong brand is a solid business plan. And within that plan is a well-conceived marketing plan that integrates and coordinates creativity and media in ways that optimize impact. The brand name and visual representation are a true reflection of its nature and value. Its messages have meaning and impact. Its promises are believable, credible, compelling truths. And its plan of execution is built on a sound strategy and a realistic, executable roadmap that manages the delicate balance of ideas and budgets. Over the years, we've created plans to successfully launch, reposition, reimagine and reimage dozens of public and private organizations of all sizes across multiple industries.
Capturing the Non-Captive
There's a lot of competition for the attention of your markets. Just as significant, there are more media pathways of reaching them than ever before. We've built careers on breaking through the noise for our clients. It's what we do. Advertising, web, social media, exhibitions and trade shows, PR...you name it, we've been there. But whatever the medium, the same basic Marcom rules apply to capturing the non-captive: research-driven marketing, solid messaging, creative excellence, and flawless execution.
Captivating the Captured
Once you've got them captured, how do you keep them captivated? Whether for a minute, an hour, a day or over a three-day event, you've worked hard to gain their attention. We helped clients capitalize on the time they've earned with their prospects, clients and employees with award-winning content development and media production that keeps audiences engaged and informed. In the ballroom, on the exhibit floor, in the conference room, on your preferred electronic device, or on the web, wherever engagement occurs, Hex5 can work with you to develop and produce the right tool for the communication job.