Elizabeth (Liddy) West

Business Development and Product Planning

Resourceful, energetic, and imaginative, Liddy brings a unique ability to unravel complex business challenges, develop and communicate solutions, and deliver results. With a focus on health IT marketing, and product development and management, she has been part of mergers and acquisitions as a member of the acquiring company’s task force, an advisor to investment firms, and a valued component of the acquired company’s assets. Liddy’s mix of business planning and strategic skills – skills that are easily applied to a virtually any business or industry – have evolved over decades in senior management roles at software companies, trade associations, and in a variety of consulting engagements.